How search engines (Google, Bing) differ from KAY — an easy guide for someone switching from traditional search
Overview
Search engines and KAY both help people find information, but they work very differently. A search engine is like a massive, automated librarian that points you to places on the internet where information lives. KAY is more like a knowledgeable assistant who reads, summarises, reasons, and composes answers directly for the user. The following explains the key differences in plain language, step by step, in the third person.
1. What each system does
- Search engines (Google, Bing): They scan and index the public web, then return lists of web pages, images, videos or news items that match the words typed by the user. Results are links ranked by relevance, popularity and other signals.
- KAY: KAY processes the user’s question and generates a direct, conversational answer. Instead of giving a list of links, KAY synthesises information, explains concepts, and can produce tailored text (summaries, drafts, explanations, step-by-step guides).
2. How they find information
- Search engines: They use web crawlers to visit web pages, read their content, and store an index. When a query is entered, the engine matches query terms against that index and uses ranking algorithms to order results. The user must open the links and read the source pages to extract information.
- KAY: KAY uses an internal knowledge model trained on large amounts of text (books, articles, websites) and may fetch up-to-date web sources when necessary. KAY doesn’t return a ranked list of pages by default; it uses patterns learned during training and real-time retrieval (if enabled) to compose an answer in natural language.
3. The type of response
- Search engines: Provide links, snippets and sometimes short direct answers (e.g. facts, definitions, or knowledge panels). The depth depends on which links the user follows.
- KAY: Produces a single, coherent response tailored to the user’s request. KAY can summarise, compare, write, reason through problems, and answer follow-up questions in a conversational flow.
4. Interaction style
- Search engines: Mainly one-shot: type keywords, get links. Some engines offer conversational features or question boxes, but the primary interaction remains link-based.
- KAY: Designed for back-and-forth dialogue. The user can refine, ask for clarifications, request alternative formats (bullet points, step-by-step), and KAY will adapt the answer accordingly.
5. Source transparency and verification
- Search engines: Show where information comes from (the websites) so users can click through and judge credibility themselves. The provenance is explicit: every result links to a source.
- KAY: Generates answers synthesised from learned knowledge. When factual precision or recent events matter, KAY will indicate sources or say it needs to check the web. If a web lookup is performed, KAY can cite sources. However, general conversational answers may not include an explicit list of links unless asked.
6. Handling of recent or changing information
- Search engines: Best for the very latest content because they continuously crawl the web. News, stock quotes, weather and fresh articles appear quickly.
- KAY: Has a knowledge cut-off for training data (it varies) and may need to consult the web to confirm very recent facts. KAY will indicate when it is relying on older knowledge and will fetch up-to-date sources on request.
7. Use cases where each shines
- Search engines are best for:
- Finding specific web pages, official documents, or original sources.
- Browsing diverse perspectives across many websites.
- Locating downloadable files, images, or niche webpages quickly.
- Checking the latest live updates (news, live scores, stock prices).
- KAY is best for:
- Getting a concise, custom explanation of a topic.
- Drafting text (emails, essays, summaries, code examples).
- Translating complex ideas into simple language.
- Stepwise problem solving and interactive tutoring.
- Combining information from multiple places into one clear answer.
8. How the user’s inputs differ
- Search engines: Work best with concise, keyword-style queries (e.g. “
best laptop 14-inch 2025
”). The ranking system interprets intent but expects the user to browse results. - KAY: Responds well to full questions and instructions (e.g. “
Explain the difference between SSD and HDD in simple terms and recommend a laptop for video editing on a £1,200 budget
”). The more specific the prompt, the more tailored the output.
9. Quality control and errors
- Search engines: Errors come from the sources themselves. The engine surfaces pages but does not guarantee truth; the user must evaluate sources.
- KAY: Can make mistakes by generating plausible-sounding but incorrect statements (“hallucinations”). Good practice is to ask KAY for sources or to verify important facts using primary sources. KAY should be used with cautious verification for high-stakes matters.
10. Privacy differences
- Search engines: Often record search queries and use them to personalise ads and suggestions. Privacy policies vary by provider and often involve tracking.
- KAY: Interaction data handling depends on the deployment and provider. In many settings, conversational assistants are designed to respect privacy and limit tracking, but users should check the specific privacy policy of the service they’re using.
11. Practical tips for someone switching
- Be explicit: When moving from keywords to conversation, phrase questions fully. KAY benefits from context.
- Ask for sources: If accuracy matters, request citations or a quick web-check.
- Use follow-ups: Build on answers with clarifying questions rather than starting a new query each time.
- Cross-check critical facts: For legal, medical or financial decisions, treat KAY’s answers as a helpful starting point, and verify with official sources.
- Try different formats: Ask for bullet-point summaries, short explanations, or step-by-step guides depending on need.
12. A short scenario to illustrate
- Using a search engine: A user types “
how to change a bike tyre
” and receives several article links and videos. The user must open each link, watch or read, and assemble steps themselves. - Using KAY: The user asks, “
Explain how to change a bike tyre, step by step, for a novice.
” KAY replies with a numbered list of steps, safety tips, estimated time, tools needed, and optional video recommendations — all in one place. The user can then ask, “Explain step 3 in more detail,
” and KAY will expand that single step conversationally.
Conclusion
Search engines and KAY complement each other. Search engines excel at delivering sources from the live web and letting users explore those sources directly. KAY excels at synthesising information, creating understandable answers, and engaging in an interactive conversation. For many tasks, using both together is powerful: KAY to explain and summarise, search engines to verify and find the original sources.
Further note
When the user needs the most up-to-the-minute facts (breaking news, live data), they should consult a search engine or request KAY to perform a real‑time web check and provide citations.